Systems and Methods for Managing Social Networks Based Upon Predetermined Objectives

摘要

In many embodiments, a relationship management system includes a relationship management server system that identifies an objective with respect to an entity defined by a customer relationship management (CRM) service, identifies a first set of contacts associated with the objective, aggregates event information associated with the first set of contacts, scores the objective based upon event information associated with the first set of contacts to generate at least one engagement score, and provides recommendation data to the CRM service from which a task is created within the CRM service associated with at least one contact in the first set of contacts based upon the at least one engagement score.