Purchasing status analysis support device and purchasing status analysis support program

摘要

PROBLEM TO BE SOLVED: To obtain a purchasing status analysis support device and a purchasing status analysis support program capable of analyzing at least one characteristic of a person's emotions and behavior patterns when performing a purchasing activity. SOLUTION: A purchase status analysis support device 10 acquires purchase information including at least one of a purchase target and a purchase price by a plurality of people in a space to be analyzed, and emotion information and actions indicating an emotional state. Attribute information using the acquisition unit 11A that acquires at least one of the behavior pattern information indicating the pattern and the attribute information that indicates the attributes of each of the plurality of people, and each information acquired by the acquisition unit 11A. Purchasing information is classified for each of the above-mentioned common attributes using the classification unit 11B that classifies the purchase information for each attribute indicated by and also classifies at least one of the emotional information and the behavior pattern information and the classification result by the classification unit 11B. The association portion 11C for associating the classification result of the above with the classification result of at least one of the emotional information and the behavior pattern information is provided. [Selection diagram] Fig. 2