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UTILIZING LIFETIME VALUES OF USERS TO SELECT CONTENT FOR PRESENTATION IN A MESSAGING SYSTEM
UTILIZING LIFETIME VALUES OF USERS TO SELECT CONTENT FOR PRESENTATION IN A MESSAGING SYSTEM
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机译:利用用户的生命周期值选择要在消息传递系统中呈现的内容
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摘要
The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values. The subject technology selects at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country. The subject technology causes, at a client device, display of the at least one AR content generator.
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