A system and method manage notifications associated with data of a business listing associated with a merchant system. A rule associated with a data field of the business listing is stored. The merchant system is monitored to determine an occurrence of an event corresponding to the rule. In response to the occurrence of the event, a notification is transmitted to the merchant system, the notification including a prompt to update a value stored in the data field of the business listing. A response is received from the merchant system with an updated value corresponding to the data field of the business listing. The updated value is stored and transmitted to a business listing provider system.
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