METHODS AND SYSTEMS FOR MONITORING BRAND PERFORMANCE BASED ON CONSUMER BEHAVIOR METRIC DATA AND EXPENDITURE DATA RELATED TO A COMPETITIVE BRAND SET OVER TIME

摘要

Computer-implemented methods and systems are provided that monitor brand performance in a holistic manner summarize in a single score for a set of competitive brand names over time and in different geographical through different mass media and digital media channels (e.g., paid, earned, and owned media channels). In embodiments, the methods and systems take into account i) different influence factors that pertain to a brand's influence on consumer behavior in the different media channels over time and in different geographical territories as well as ii) the expenditures (spending) made by the brand owner or agent with respect to advertisements and marketing materials or promotional material that use the brand in the different media channels over time and/or in the different geographical territories. Other systems and methods for monitoring and evaluating brand performance are disclosed and claimed.