MARKETING ENGINE BASED ON TRAITS AND CHARACTERISTICS OF PROSPECTIVE CONSUMERS

摘要

A method and apparatus for machine-aided marketing are disclosed. A hardware processor executes instructions for tracking a population of social-media users, segmenting the population of users into a set of clusters based on individual user properties, acquiring metrics of user behaviour, and determining saturation of candidate metrics within each cluster based on the individual user metrics. The method identifies a set of distinctive metrics and corresponding distinct clusters according to metric-saturation levels. To promote a specific commodity, the method determines compatible distinctive metrics and at least one distinct cluster. Various means of communicating with users of the at least one distinct cluster may then be employed.