A system and method for benchmarking user experience quality on websites across an industry. The method includes computing first site metrics for a first website, wherein a site metric is a quantitative description of user activity on a web site; computing a first industry satisfaction score for the first website, wherein the industry satisfaction score quantifies an overall level of satisfaction of users interacting with the first website, wherein the industry satisfaction score is computed based on satisfaction score pillar values and the computed site metrics, identifying usage metrics within the collected usage; comparing the first industry satisfaction score computed for the first website to a second industry satisfaction score previously computed for a second website, wherein the first website and the second website are from the same industry; and reporting the comparison results.
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