REAL-TIME PROMOTION INFORMATION PROVIDING SYSTEM USING ELECTRIC SHELF DISPLAY AND PROMOTION INFORMATION METHOD THEREOF

摘要

The present invention provides a system for providing real-time promotion information through an electronic price indicator (ESL) that can provide consumers with not only the discounted price according to the online price or sales volume of the product, but also the inventory amount or the expected arrival date of the product to the consumer in real time; It relates to a method of providing promotion information using the same. The present invention generates product information including product name, sale price, and stock quantity for products displayed in a distribution store, and compares the online price data corresponding to the product among online price data for each product collected in advance and the selling price of the product. After determining whether the product is subject to a discount, a POS server 100 for generating discount information on a product to which a preset discount rate is applied to generate promotion information including the discount information, and product information and promotion from the POS server 100 ESL server 200 for receiving and storing information, generating the sales quantity of the product to be sold after the product information is transmitted, and generating inventory information of the product using the sales quantity of the product and the stock quantity of the product information. And, the product information, the promotion information, and the AP gateway 300 for receiving and transmitting the product information, the promotion information, and the inventory information from the ESL server 200, and the product information, the promotion information, and the product information through the AP gateway 300 and an ESL (400) for receiving stock information, displaying the product information and the discount information during a preset store operating time, and displaying the stock information after the store operating time ends .