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Marketplace For Advertisement Space Using Gaze-Data Valuation

机译:使用凝视数据估值的广告空间市场

摘要

Methods and systems herein may help to provide an advertisement marketplace for advertisements that are valued according to gaze data from wearable computing devices. An exemplary method involves: receiving a listing request to sell advertisement rights to an advertisement space, wherein the listing request corresponds to a user-account; determining an advertisement value for the advertisement space, wherein the advertisement value is based on occurrences of the advertisement space in gaze data, wherein the gaze data is received from a plurality of wearable computing devices and is indicative of a respective wearer-view associated with each of the devices; in response to the listing request, updating an advertising-space database with a listing for the advertisement space, wherein the listing indicates the advertisement rights are available for purchase at a listing price that is based on the advertisement value; and making the listing for the advertisement space available via a network-based advertisement marketplace.
机译:这里的方法和系统可以有助于为来自可穿戴计算设备的凝视数据提供值的广告提供广告市场。示例性方法涉及:接收将广告权限销售到广告空间的列表请求,其中列出请求对应于用户帐户;确定广告空间的广告值,其中广告值基于凝视数据中的广告空间的出现,其中从多个可佩戴计算设备接收到凝视数据,并且指示与每个的相应佩戴者视图设备;响应于列表请求,使用广告空间的列表更新广告空间数据库,其中列表指示广告权限可用于基于广告值的列表价格购买;并通过基于网络的广告市场提供广告空间的列表。

著录项

  • 公开/公告号US2022005081A1

    专利类型

  • 公开/公告日2022-01-06

    原文格式PDF

  • 申请/专利权人 GOOGLE LLC;

    申请/专利号US202117479604

  • 发明设计人 ERIC TELLER;

    申请日2021-09-20

  • 分类号G06Q30/02;G06T19;

  • 国家 US

  • 入库时间 2022-08-24 23:14:50

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