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Marketplace For Advertisement Space Using Gaze-Data Valuation
Marketplace For Advertisement Space Using Gaze-Data Valuation
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机译:使用凝视数据估值的广告空间市场
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摘要
Methods and systems herein may help to provide an advertisement marketplace for advertisements that are valued according to gaze data from wearable computing devices. An exemplary method involves: receiving a listing request to sell advertisement rights to an advertisement space, wherein the listing request corresponds to a user-account; determining an advertisement value for the advertisement space, wherein the advertisement value is based on occurrences of the advertisement space in gaze data, wherein the gaze data is received from a plurality of wearable computing devices and is indicative of a respective wearer-view associated with each of the devices; in response to the listing request, updating an advertising-space database with a listing for the advertisement space, wherein the listing indicates the advertisement rights are available for purchase at a listing price that is based on the advertisement value; and making the listing for the advertisement space available via a network-based advertisement marketplace.
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