Commercial-based merchant promotional system and method

摘要

The present invention relates to a commercial district-based affiliated store promotion system, and more specifically, to intensively manage regular customers for each affiliated store in one commercial district to substantially increase the value of the entire franchise based on the commercial district to promote continuous sales growth. It relates to a commercial district-based affiliated store promotion system. To this end, the present invention includes: a commercial district-based affiliated store terminal for managing customer information including at least one of a customer's contact information, ID, and payment history; a point management server for accumulating points to the corresponding customer ID or customer contact information according to customer information transmitted by the commercial district-based affiliated store terminal; a promotion management server for determining whether or not a regular customer is a regular customer based on customer information received from the commercial district-based affiliate store terminal, and transmitting event information operated for each affiliate store to the outside; It includes; a customer terminal for receiving the event information transmitted by the promotion management server, wherein the promotion management server includes, through the customer information, the customer's purchasing propensity information of at least any one of the customer's commercial movement path and the number of payment of a specific store It is characterized in that the event information is transmitted to the customer terminal.