SEX PRESUMPTION METHOD FOR MEMBER TO PURCHASE PRODUCT OF SHOPPING MALL RELATED TO E-COMMERCE APPARATUS AND SYSTEM USING SAID METHOD

摘要

One aspect of the present invention discloses a method for estimating the gender of a member who purchases a product of a shopping mall related to an e-commerce transaction. The method includes the steps of obtaining product purchase history information of a plurality of shopping malls related to e-commerce (the product purchase history information includes purchasing member information for a specific product and information on a product previously purchased by the purchasing member) and a plurality of non-entering genders among first class members who have purchased at least one first class product among the plurality of shopping malls by using the purchase history information and estimating the gender of the member, wherein the step of estimating the gender of the plurality of non-gendered members includes using the purchase history information of each of the plurality of non-gendered members to purchase at least one past purchase by the member. and estimating the gender of at least some of the plurality of non-gendered members by a gender estimation algorithm based on at least one of second class products.