DATA PROCESSING SYSTEM AND METHOD FOR DYNAMIC ASSESSMENT, CLASSIFICATION, AND DELIVERY OF ADAPTIVE PERSONALIZED RECOMMENDATIONS

摘要

A data processing system and method for delivering a personalized recommendation to an individual, using computerized, dynamic assessment and classification of communication interaction records, is described. The system and method comprises a machine learning application to (1) classify a persona based on communication processing of communication interaction records captured over time, and (2) generate an adaptive personalized recommendation for use within a coaching, advisory or other personalized service. The system and method allows for improved assessments and identification of factors affecting achievement of a goal or outcome, thereby allowing for adaptive, personalized recommendations, improving delivery of personalized support services, and improved success rates for achieving a defined outcome. The system and method may also be used to create a collection of persona analytics information that may be used to visualize and evaluate trends associated with an individual or within a given population.