Equipment, methods and programs for evaluating the effects of TV commercials

摘要

PROBLEM TO BE SOLVED: To enable more detailed evaluation of a unit in a method for evaluating the effect of TVCM. An apparatus 100 calculates the difference delta i of the number of downloads before and after the last of the N time points t i (S201). Next, the device 100 by dividing the N number of time t i, and calculates the standard deviation of the increase in the number of distribution downloads each category (S202). Then, the device 100 acquires the airing time t of the TV commercial to be evaluated (S203). The device 100 acquires the standard deviation σ for the category corresponding to the received airing time t (S204). The device 100 calculates the difference Δ of the number of downloads before and after the broadcast time t of the acquired TVCM (S205), compares the number of download increases Δ with the acquired standard deviation σ, and evaluates the effect of the TVCM (S206). ). [Selection diagram] Fig. 2