Dynamic General Configurability of Web Pages To Optimize Content for Search Performance and User Experiences

摘要

A processor receives one or more types of marketing data including but not limited to SEO data, site crawl and log file data, web analytics data, competitor data, paid media spend & performance data, CDP, CRM, ABM, Ecommerce, internal search, and online-to-offline dataO2O. The received marketing data is processed by an optimization engine to calculate optimizations for URLs, pages, page components, page fragments, or websites, such types of optimizations including at least one of, removing duplicate content, optimizing tags and titles, optimizing mobile image and video media, optimizing product offers, optimizing calls to action, optimizing personalized content, optimizing marketing offers, or optimizing user experiences accessed through the use of a browser. A publisher processes the optimization into, each instruction associated with at least one of URLs, pages, page components, page fragments, or websites. The instructions are then compiled into executable code and injected into a webpage to optimize that webpage.