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SYSTEM FOR AUTOMATING THE CREATION AND EVALUATION OF WEBSITE VARIATIONS TO IMPROVE USER ENGAGEMENT
SYSTEM FOR AUTOMATING THE CREATION AND EVALUATION OF WEBSITE VARIATIONS TO IMPROVE USER ENGAGEMENT
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机译:用于自动创建和评估网站变体的系统,以提高用户参与
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摘要
Described is a system (and method) for automating the process of generating variations of a website that may be continually evaluated to improve a user interaction flow. The process may be based on a genetic algorithm that creates improving generations of websites. For example, the system may automate the creation of different layouts for a website and evaluate the effectiveness of each layout based on a particular user interaction goal. The most effective (e.g., top performing) layouts may be determined and then “bred” as part of an iterative improvement process.
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