METHOD FOR CONSTRUCTING PROMOTIONAL OFFERS RESPONSIVE TO PURCHASE INTENT OF A CONSUMER

摘要

One variation of a method for generating reward packages includes: in response to receiving selection of a primary product, in a set of products offered by a merchant, at a computing device associated with a user, populating a basket with the primary product; estimating a first intent score for the user for purchase of a first secondary product, in the set of products, based on the primary product and historical purchases of products at the merchant; calculating a first reward value predicted to increase the first intent score toward a target intent score; and, in response to the first minimum reward value falling below a maximum reward value, selecting a first reward for pairing with purchase of the first secondary product based on the first reward value and serving a first reward package, including the first secondary product paired with the first reward, to the user at the computing device.