ADVERTISEMENT PLATFORM APPARATUS AND METHOD FOR PROVIDING ADVERTISEMENT BASED ON SECURING ADVERTISEMENT AND ADVERTISIMENT PROVIDING SYSTEM

摘要

An advertisement providing technology based on securing advertisements is disclosed. According to an embodiment, the advertisement platform apparatus may provide an advertisement to be displayed when the application is executed in the terminal using the second advertisement collected from the open market site affiliated with the first advertisement collected from the advertiser. That is, when the application is executed in the terminal, it is determined whether there is an advertisement targeted to the user among the first advertisements collected from the advertiser, and if there is, the targeted advertisement is provided to the user, and if there is no advertisement collected from the open market site A recommended advertisement may be selected from among the second advertisements based on the user's purchase pattern and provided to the user. Through this, it is possible to provide an optimal advertisement even when there is no advertisement targeted to the user.