SERVICE APPARATUS FOR PROVIDING OBJECT RECOGNITION-BASED ADVERTISEMENT, USER EQUIPMENT FOR RECEIVING OBJECT RECOGNITION-BASED ADVERTISEMENT, SYSTEM FOR PROVIDING OBJECT RECOGNITION-BASED ADVERTISEMENT, METHOD THEREFOR AND RECORDING MEDIUM THEREFOR IN WHICH COMPUTER PROGRAM IS RECORDED

摘要

Disclosed are a service apparatus for providing an object recognition-based advertisement, a user equipment for receiving an object recognition-based advertisement, a system for providing an object recognition-based advertisement, a method therefor and a recording medium therefor in which a computer program is recorded. Namely, by analyzing an advertisement image included in a user image and an advertisement transmitted from the user equipment, the present invention is capable of determining whether there exists information to be matched with each other. By using the above method, it is possible to transmit an advertisement meeting a user's interest to the user equipment, thereby performing effective advertising.