In the present embodiments, an information management unit that collects and manages integrated information from a provider's database, a curation unit that receives integrated information, analyzes the integrated information and generates an analysis result, receives the integrated information and classifies it by user and product It provides an online shopping mall management system including a data matching unit that classifies and matches products for each classified user, and a prediction unit that predicts a user's product evaluation based on analysis results and matching.
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