METHOD AND DEVICE FOR COMPILING STATISTICS ON EXPOSURE DATA

摘要

The present application relates to the fields of communication and of electronic advertising. Disclosed are a method and device for compiling statistics on exposure data, which method and device can make it possible to obtain exposure data of an electronic advertisement on an electronic billboard without invading the privacy of users, and thus improving the accuracy and credibility of the exposure data. The solution comprises: a mobile terminal collecting real-time position information thereof to determine the position and moving direction thereof, or obtaining a first identifier and locational information of an advertisement device, wherein the locational information is used for indicating the position and orientation of the advertisement device; the mobile terminal compiling statistics on a first exposure duration of the advertisement device with regard to the mobile terminal; when the first exposure duration is greater than a preset exposure duration, the mobile terminal sending exposure data of the advertisement device to a server, wherein the exposure data comprises the first identifier of the advertisement device and an identifier of the mobile terminal; and the server receiving exposure data from a plurality of mobile terminals, and compiling statistics on the exposure traffic and audience of the advertisement device according to the exposure data.