SYSTEMS AND METHODS FOR PROVIDING TARGETED DIGITAL ADVERTISEMENTS TO CUSTOMERS AT A RETAIL STORE

摘要

Systems and methods are for providing targeted advertisements to customers at a retail store include digital display devices and digital cameras that capture physical characteristics data and behavioral data associated with the in-store customers of the retail store. The system also includes a computing device that obtains, from an electronic advertisement database, a request for the purchase of the targeted advertisements by a client wishing to digitally advertise at the store, and the physical characteristics data, behavioral data, and/or historical sales data. The computing device then correlates the request for the purchase of the targeted advertisements by the client to the physical characteristics data, behavioral data, and/or historical sales data in order to determine a schedule for displaying the targeted advertisements to in-store customers via the digital display devices, and to select one or more of the digital display devices for displaying the targeted advertisements to the in-store customers.