Fast calculations of total unduplicated reach and frequency statistics

摘要

A method, computer system, and a computer program product for performing a total unduplicated reach and frequency (TURF) analysis, is provided. The present invention may include distributing variables into a plurality of groups and calculating, based on a TURF analysis, a reach score for each variable in the plurality of groups. The present invention may include identifying at least one group of variables including the calculated reach score above a first threshold value and displaying a set of TURF analysis results to a user. The present invention may include determining, an available computational resource value for the TURF analysis and in response to determining that a count of variables in the identified at least one group of variables is below a second threshold value, wherein the second threshold value is based on the determined available computational resource value, performing a next TURF analysis on a single group of variables.