METHOD FOR ASSESSING VOLUNTARY ATTENTION

摘要

The invention relates to methods and systems for objectively assessing the influence of visually perceived objects on a respondent and reduces the labor expenditure associated with determining the influence of marketing objects on respondents, reduces the number of respondents participating in a study and allows target groups to be formed with a smaller number of participants owing to the fact that in the method for assessing the level of voluntary attention of a user in the process of perceiving a marketing object, during a study, a background electroencephalogram is recorded by recording the value of electroencephalogram potentials of a user for a specified time with eyes closed and for a specified time with eyes open; objects are presented to a user; the direction of gaze of a user is determined continuously, allowing the gaze fixation of a user at an object to be determined; the values of a user's electroencephalogram potentials are recorded, with recording of electroencephalogram wave parameters, and relative levels of attention are determined for each of the objects.