Disclosed is an apparatus for virtualizing a physical space of a home appliance and an apparatus for analyzing user behavior patterns using the same. The physical space virtualization apparatus of a home appliance according to the present invention includes a marker including location information, a power socket unit that supplies operating power to the home appliance, a detection module that detects the marker when attached to the power socket unit, and a power socket unit. An outlet section having a distribution module that distributes the operating power supplied by the home appliance and a recognition module that recognizes the attached home appliance when the plug of the home appliance is attached, and characteristic information and physical space of the home appliance obtained by the outlet section Receives information and transmits it to the web server, receives the control unit and characteristic information and physical space information for controlling home appliances based on the control signal received from the web server, and provides knowledge-based information previously registered by a third party on the web. It includes a virtual physical space generation unit that receives from (web) and generates a virtual physical space for the home appliance by using them.
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