System and method for evaluating interpersonal influence using social data

摘要

Disclosed is a system and method for evaluating interpersonal influence using social data. An interpersonal influence evaluation system using social data according to an embodiment of the present invention includes: a social data collection unit that collects social data generated by social network activities of social network service users; An influence direction determination unit for determining an influence direction of a first user by using information about an action subject and an action time of a social network activity obtained from the collected social data; And when it is determined that the direction of influence of the first user is toward the second user, the first user's time interval between the causal action of the first user and the response action of the second user related to the causal action is considered. Including a directional index calculation unit that calculates a directional index on the direction of influence, the direction and intensity of interpersonal influence on various subjects, objects, etc. are evaluated in time series, and the accuracy and reliability of the influence evaluation are improved.