Method, Apparatus and System for Predicting Customer Defection Associated with Multiple Shopping Mall

摘要

Disclosed are a method, an apparatus, and a system for predicting customer churn interlocking with a plurality of shopping malls. The customer churn prediction method linked with a plurality of shopping malls extracts customer order data corresponding to a first group from a plurality of shopping malls, and uses a first customer churn prediction model corresponding to the first group based on the extracted customer order data. Generate and boost the first customer churn prediction model by using the customer order data of the first shopping mall corresponding to the first group to generate a second customer churn model corresponding to the first group, and the trained second customer churn Based on the prediction model, customer churn prediction information for predicting customer churn of the first shopping mall corresponding to the first group may be generated. Therefore, it is possible to control the shopping mall to predict customer churn in advance by providing specialized information to the shopping mall using big data and to perform appropriate promotions.