METHOD AND DEVICE FOR DETERMINING AREAS OF INTEREST BASED ON GEOLOCATION DATA

摘要

This application provides a method and a device for determining an area of interest based on geolocation data. The method includes: gridding an area on a map to be processed; for each block in the gridded area, counting a block value within a preset duration, the block value being the quantity of users that report geolocation data in the corresponding block; selecting block values greater than a preset threshold from the counted block values; determining anchor points according to the blocks corresponding to the selected block values; calculating, according to the anchor points and based on a preset algorithm, a curve encompassing all of the anchor points; and determining an area in the curve as an area of interest. By applying embodiments of this application, areas of interest are determined by using geolocation data reported by users, to avoid low efficiency and high costs caused by manually demarcating the areas of interest, thereby improving efficiency and reducing costs for determining the areas of interest.