The embodiments relate to an apparatus for transmitting 360 video data for a VR online store and a method of operating the same. According to embodiments, it is possible to provide an efficient 360 image data transmission/reception process. According to embodiments, in response to the information on whether the second viewpoint exists or not indicates that the second viewpoint exists, the signaling information further includes information on the second viewpoint and information on the moving hot spot, and the second The information on the viewpoint includes identifier information of the second viewpoint, coordinate information indicating the position of the second viewpoint, and information on the initial viewing orientation at the second viewpoint, and the information on the moving hotspot is a moving hotspot. 360 video data transmission for the VR online store including identifier information of, coordinate information indicating the size of the moving hotspot, coordinate information indicating the location of the moving hotspot, information indicating the direction of the moving hotspot, and information on the duration of the moving hotspot Provide the device.
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