FIELD: psychology.;SUBSTANCE: invention relates to psychology and is aimed at designing, monitoring and changing behavior in social groups using the visualization of socio-psychological processes. A study of the behavioral environment and target behavior is done before carrying out socio-psychological work. A report with numerical indicators on the state of the initial behavior and behavioral environment is formed. Next step is to develop a plan for the forthcoming work and markers aimed at time-based control over the execution of the task. Then comes the task of changing the behavior of a social group by using incentives selected from the group: role behavior of codependent persons, auditory and visual speech signals in the form of books, posters and banners, trainings, educational films and radio broadcasts, social networks and the Internet, advertising of target behavior. At the same time, time-based monitoring of work is carried out, a digital report is drawn up on the result of the work carried out, reflecting the ongoing changes. ;EFFECT: method makes it possible to provide a change in behavior without the use of coercion of members of a social group in accordance with the principles of operant and respondent conditioning of behavioral psychology.;1 cl, 2 ex
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