TRACEABILITY SYSTEM APPLIED TO THE MARKET FOR COMBATING PRODUCT COUNTERFEITING

摘要

The traceability system applied to the market for combating product counterfeiting to which the present invention relates comprises a traceability system applied to the market for combating product counterfeiting that comprises a system provided with printed QR code tags (10) and (20) applied to different types of products and/or services that interact with software available in the cloud that enables verification of traceability and authentication data in a supply chain, enabling original products to be monitored and protecting consumers against misleading purchases of counterfeit items. The system thus adds digital profiles to each step of the process in the supply chain, and this technology therefore creates a direct digital link between the licenser of the commercial brand and the end customer.