Value cluster generator, computer program, value cluster assignment method, database integration method and advertisement provision method

摘要

PROBLEM TO BE SOLVED: To provide a value cluster generation device, a computer program, a value cluster assigning method, a database integration method and an advertisement providing method capable of improving the accuracy of appeal. SOLUTION: A value cluster generator has a database in which a plurality of specific items for specifying information on a consumer's purchasing behavior or consciousness are recorded in association with a consumer ID for uniquely identifying the consumer, and the above-mentioned. A cluster generation unit is provided which performs a cluster analysis process using all or a part of the plurality of specific items of the consumer ID of the database to generate a plurality of value clusters for classifying consumers. [Selection diagram] Fig. 1