The present invention relates to a method and an apparatus for estimating multiple-ranking using pairwise comparative data, the method according to one embodiment comprising the steps of: inputting information for pairwise comparative data as input; and generating multiple-ranking data on the basis of the input data, wherein the input data comprises a collection of a plurality of respondents, a collection of a plurality of items, and a collection of a plurality of pairwise comparative data for the plurality of items, and each item of pairwise comparative data in the plurality of same is data indicating the preference between two items determined in accordance with an evaluation criterion from among a plurality of evaluation criteria.
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