Apparatus and method for applying cover or cladding elements of heat shrinkable plastics material upon the externally screw threaded metal necks of dispensing containers such as toothpaste tubes comprises a rotatable turntable for mounting a succession of containers and presenting them at an insert applying station having means for advancing the tubular open end of a continuous length of synthetic plastics tubing toward a positioned container neck and for operating upon the leading end of the tubing to separate therefrom successive cover or cladding elements of desired length and dispose each on a container neck prior to a heat shrinking operation for permanently securing the elements upon the threaded necks.
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