A bait clicker that can be simply slip-fit into a bore in the reel housing. The clicker consists of an external control knob formed integrally with an elongate bifurcated body which secures the clicker with the housing. The legs are deformed by the housing as they are introduced through the bore. With the clicker in assembled relationship with the housing, the housing is closely captured between the control knob and a lip formed integrally at the free end of one of the legs, which lip seats behind the inside wall of the housing once the lip is fully through the bore. From the other leg extends an integrally formed, resilient elongate finger which engages with the teeth of one of the gears either on the centershaft or on the crankshaft to produce an audible clicking sound upon rotation thereof in either direction. The finger is angularly inclined from the axis of the bore so that upon rotation of the clicker, the finger can be moved selectively either in or out of engagement with the gear.
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