An automatic retractable shade unit for an automotive vehicle. The unit uses a pleated shade section with a solar reflective coating on at least the outside facing portion of the shade. A thin mounting case is used to removably mount the case in close proximity to nonparallel side posts of the automotive vehicle. A spring bias in combination with retractable cord means allows the shade to be opened and closed against the bias of the spring. The removable fastener mountings used with the invention permit the entire unit to be removed from the front windshield of the vehicle and to be repositioned on another window in the vehicle as desired. The pleated shade section may be closed over the windshield to allow the bottom of the shade to expand more than the top because of the nonparallel sides. The novel construction and positioning of the applicant's shade unit provides a device that has the advantage of quickness and ease of use over prior art devices. As such, the driver of the automotive vehicle is more apt to use the novel shade unit on a regular and routine basis thereby further protecting the vehicle's interior.
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