An improved non-alcoholic aqueous cold and sinus medication provides the same level of efficacy as those formulations known in the art with an acceptable taste and mouthfeel. Otherwise bitter tasting actives consisting of an antihistamine and a decongestant are solubilized and dispersed in the aqueous solution using an emulsifier/surfactant system which incorporates small amounts of flavor compounds that further act to taste mask the bitter medicinal notes.
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