A window sticker for pricing and fuel economy information about a motor vehicle can be readily positioned and repositioned on a motor vehicle window, and finally removed from the window without leaving an adhesive residue, and in integral form so that it serves as a customer receipt. A continuous web of bond paper with an adhesive-coated backing is moved in a first direction to a press where fixed indicia, including fuel economy and price related word indicia, is applied to a first face of the front web sheet. A record sheet web is applied to the dual ply-web of bond paper and backing. The front web sheet has a release coating on a second face that releasably adheres to the backing sheet. The front web sheet also includes a removable boarder surrounding the window sticker. Removal of this border exposes a corresponding border section of the adhesive coated backing which secures the window sticker to a vehicle window. The backing may be die cut to form a center sticker section that remains attached to the window sticker to form a single document with printed indicia on front and back faces.
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