A worm lure for dispensing a scented fluid to attract fish. The inventive device includes a worm body having a center fluid reservoir extending therethrough for receiving a supply of scented fluid. A plurality of lateral reservoirs communicate with the center fluid reservoir to dispense the scented fluid through a plurality of apertures in the worm body. The worm body is constructed of a resilient material such that a fish bite will compress the center fluid reservoir to dispense the scented fluid therefrom through the apertures. Further, the worm body is shaped so as to define a plurality of arcuate contours over which the surrounding water is accelerated to draw the scented fluid in small amounts from the apertures through the venturi effect.
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