A method of providing a book/sleeve/computer disc product, where the disc (14) is inserted into an open end of a pre-made sleeve (16) to form a sleeve/disc package, which is then directed through a conventional binding operation to form the book/sleeve/computer disc product. More specifically, a sleeve blank (18) is provided, and is then folded and glued to form a pre-loaded sleeve into which the computer disc is inserted. The sleeve/disc package is placed into a gathering line along with signatures or page groups which are assembled into a book block, with the sleeve/disc package being part of the book block. This is bound (either glued or stitched), and trimmed to form the finished product.
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