An interactive picture presenting apparatus includes a user input section, an operation data generating section, an operation unit generating section, a scenario editing section, and an interactive picture generating section. The user input section receives a user input. The operation data generating section generates operation data of the objects on the basis of layouts of the objects for each frame. The operation unit generating section generates, on the basis of the user input from the user input section, an operation unit constituted by the operation data from the operation data generating section and a start condition of the operation data. The scenario editing section generates, on the basis of the user input from the user input section, a scenario using the operation unit from the operation unit generating section and an execution order of operation units. The interactive picture generating section calculates the layout of each object on the basis of the scenario from the scenario editing section and the user input from the user input section for each frame, generates a picture on the basis of the calculated layout of each object for each frame and geometric attributes of each object, and outputs the calculated layout of each object for each frame to the operation data generating section.
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