The invention relates to a system by which estrus of female animals (cows and the like) can be induced or can be stimulated, with the main objective of allowing the animal to conceive better and earlier. In this system, use is made of a device which spreads specific pheromones (odors) in the air. The regular exposure of animals to certain pheromones induces heat in the animals. In addition, as a result of these pheromones, the conception rate after service is higher and less embryonal death occurs. The system can be optimally controlled by a farm management computer.
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