MULTI-ATTRIBUTE SEARCHING SYSTEM AND METHOD FOR ELECTRONIC COMMERCE APPLICATIONS

摘要

The invention relates to a multi-attribute searching system and method for electronic commerce applications. This system and method provides purchase decision support to a purchaser with respect to a product type. A typical system includes a data store (110) for storing user preferences and a server (105) to interact with a purchaser (135), generate user preferences and provide purchase recommendations. The present invention provides a virtual salesperson that tailors its interaction for each individual consumer. A system according to the present invention educates, asks questions, interprets responses and presents recommendations (370). Further, a detailed preference profile for each individual consumer is collected and stored.