SYSTEM AND METHOD FOR PRESENTING ELECTRONIC MESSAGES UNOBTRUSIVELY

摘要

A method and system for displaying electronic messages (206), such as advertisements, unobtrusively on a target application are disclosed. In a most preferred embodiment, a messaging application executes on a user's PC to display a message unobtrusively on a target application. In a most preferred embodiment, the target application is a web browser (302) that displays web pages to a user. In a most preferred embodiment, the messaging application executes to display an electronic message on the title bar (212) of the web browser window (302). Thus, in a preferred embodiment, the messaging application is independent of the target application (e.g., web browser) and the document (e.g., web page) being displayed by the target application. Preferably, the message is presented on a message tool, which can be an interactive tool, such as a hyperlink button, which when activated by a user accesses a document related to the message. According to one aspect of the present invention, the electronic message is presented as a targeted message based at least in part on demographic and/or psychographic information for the user. According to another aspect of the present invention, the electronic message is presented as a countermessage and/or symbiotic message based on the content of a document being accessed by a user.