METHOD AND FACILITY FOR CAPTURING BEHAVIORAL AND PROFILE DATA DURING A CUSTOMER VISIT TO A WEB SITE

摘要

A method of recording data about a commercial transaction with a merchant includes transmitting a URL containing selected data and empty fields to a merchant. After a transaction is made and extended data gathered and added to the URL, the URL is received, and the extended data is stored. A data element may be transmitted in response to receiving the URL, and a cookie may be included with the extended data.