- Web based CRM-ASP System and SCM Intergrated Operating System

摘要

PURPOSE: A CRM(Customer Relation Management) and SCM(Supply Chain Management) operation method is provided to enable a seller to receive an online management service on customers, products and suppliers, and an offline service such as an after service, a delivery service and a marketing service. The method also helps a supplier to have a stable supply route, and receive a public relation, a market survey, a field test or a bench mark test service. CONSTITUTION: The method comprises steps of sellers or suppliers installing a CRM-SCM specific browser or a web browser, passing an authentication process, an integrated database server synchronizing the customer and transaction information stored at a local database in the CRM-SCM specific browser, the CRM-SCM specific browser performing a proper function if an event is generated by a customer, for example a transaction, the CRM-SCM specific browser updating the local database, the CRM-SCM specific browser making the local database periodically synchronize with the integrated database server, and the sellers or suppliers checking newly updated events.