PURPOSE: A method for operating a 3-dimensional virtual real world reacted on a real world and an EC method using the method are provided to activate an Internet shopping mall by enabling purchasers to easily obtain information on a product and to exchange views together on the product. CONSTITUTION: An intellectual virtual object is generated from entering into a 3-dimensional virtual real world embodied on all communication networks with a real name. The intellectual virtual object manages a virtual life. A server embodies and controls the making of virtual profits obtained from the virtual life under the control of the 3-dimensional virtual real world space. The virtual profits are exchanged by applying the rate of exchange to virtual money and real money. The server displays and calculates the rate of exchange in real time.
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