Corporate one to one marketing and target marketing embodied method utilized web site related internet information for individuals

摘要

The present invention provides a personal Internet activity management site (PIMS: Personal Internet Life Managment Site) that can individually manage and operate all the contents that can be utilized on the Internet by the individual, and link the PIMS with the customer management system of the enterprise. The present invention relates to a method of implementing customer management, that is, one-to-one marketing or target marketing, on the Internet. PIMS, which is provided to individuals for this purpose, is a website on the Internet that allows you to introduce yourself, your family, provide information, trade goods, and make homepages, send and receive e-mail, diary, business card, schedule, and album management. Comprehensive personal information management function to comprehensively manage, community function to join clubs, activities, construction and operation, and provide various information such as news, travel, movies, real estate, securities, etc. And the personal information selection function to selectively display only the information required by the individual to the information provided, and the interactive communication function between the enterprise and the individual. One-to-one or target marketing of a company through PIMS is performed by interworking a web server running PIMS, a PIMS member database, and a corporate customer management database. In other words, when PIMS receives a request for information about a company, the PIMS web server runs a PIMS DB server with a PIMS member database, retrieves information about the member, and sends the company's general promotion information to the browser if the member is not a member. do. If you are a member, PIMS web server requests the information by directly accessing the customer management DB server owned and operated by the company. The company's DB server grasps information such as the age, gender, region, characteristics, and purchase records of the member requested from the customer database, and if there is any information about the member, it sends data such as promotional contents suitable for the member to the PIMS web server. To implement one-to-one marketing. If there is no information on the members in the corporate DB, the corporate DB server implements targeted marketing by providing detailed promotional materials to members through the PIMS web server based on data on the age and gender of members sent by the PIMS web server. do.