PROBLEM TO BE SOLVED: To provide an auction mall system realizing an easy personal auction trade while securing the reliability and soundness of the auction and providing rich commodity variety by a real specialty shop not being a virtual shop only on the Internet alone.;SOLUTION: The auction headquarter server 1 of an auction headquarter integrally controlling a plurality of internet auction sites performing auction of goods on the Web is connected to an auction franchises server 2 of a franchisee franchised by the auction headquarter for managing an auction via a network. The auction headquarter server is provided with Web contents, which has an auction mall homepage linked with Web contents of auction mounted on the auction franchises server for integrally introducing a plurality of auctions, and member database registering and controlling a basic attribute of an auction participant and an identification code given to each participant.;COPYRIGHT: (C)2002,JPO
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