METHOD FOR GENERATING CUSTOMER VALUE MAP

摘要

PROBLEM TO BE SOLVED: To provide a new method for measuring customer's value to a specified market by analyzing the action that a customer takes when buying an article on the market from purchase data. SOLUTION: This method comprises a data storage step, a 1st classification step wherein customers are classified into plural hierarchies according to the purchase quantities of articles, a 1st classified customer table generation step, a 2nd classification step wherein the degrees of purchase convergence on specific articles are classified into plural hierarchies, a 2nd classified customer table generation step, a two-dimensional display step composed of a 1st coordinate axis of the hierarchies of the classifications of the 1st classification step and a 2nd coordinate axis of the hierarchies of the classification of the 2nd classification step, and a customer value map generation step wherein tables and graphs of the sales states of customer groups of respective cells are generated from purchase data in the cells divisionally by cell groups of all combinations of the respective hierarchies and the tables and graphs of the respective cells of the two-dimensional display screen are outputted and displayed altogether in a map state.