PROBLEM TO BE SOLVED: To provide an advertisement fee management system capable of calculating an advertisement fee corresponding to an advertisement effect.;SOLUTION: This advertisement fee management system 10 is constituted by connecting an advertisement fee management device 12, a plurality of user terminal devices 16 and a plurality of advertiser terminal device 18 through Internet 14. The advertisement fee management device 12 is provided with a line of sight information receiving part 22 for receiving a line of sight information, transmitted from the user terminal device 16, regarding a user's line of sight of the user terminal device 16; an advertisement fee calculation part 24 for calculating an advertisement fee of an advertisement indicated on the user terminal device 16 based on the line of sight information received by the line of sight information receiving part 22; and an advertisement fee transmission part 26 for transmitting the advertisement fee calculated by the advertisement fee calculation part 24 to the advertiser terminal device 18.;COPYRIGHT: (C)2002,JPO
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